Meet Steve
Founder & Studio Lead
A Breadth of Experience
Steve brings a breadth of experience rarely found in consulting. Unlike most executives-turned-consultants who come from a single lane—whether operations, benefits, or clinical—Steve has built his career across multiple domains: retail category management, retail healthcare services, employee benefits, private-label brand development, strategy, and product design in behavioral health.
Over 35 years, Steve has led multiple healthcare and wellness strategies at Target, created innovative behavioral health solutions at Optum, and led business development for a mental health startup. This uniquely diverse background gives him a 360-degree view of the health and wellness landscape, enabling him to spot opportunities others miss and translate them into scalable, market-ready solutions.
Steve’s passion is helping organizations move from idea to execution. He specializes in product-market fit, go-to-market strategy, and aligning cross-functional teams around what buyers truly want—turning complex challenges into clear strategies and measurable results.
Steve lives in Lakeville Minnesota where he and his wife Natasha have lived for over 25 years raising their four sons. Steve and Natasha enjoy attending Minnesota Gopher football games, travelling and hiking along the North Shore of Lake Superior.